Welcome to my personal blog, my name is Yves Zieba.

Portrait by Tomek Gola

You will find below some information on my key topics of interest.

I regularly post about :

  • the new revenue and business models
  • the role of businesses in sustainable development goals
  • the future of work
  • the emergence of collective intelligence open innovation, open data, open hardware, open source software and open models
  • the organisation of corporate hackathons
  • the rise of the blue economy and blue growth models
  • the disruptions caused by artificial intelligence, IoT, machine learning, data science, predictive maintenance, automation, robotics, blockchain, holochain, VR, AR and Mixed reality.
  • the future of education, MOOC and edtech

Business coaching

I work with scale-ups, SMEs and large corporates. You can have access to my time either directly (just send me an email!) or via some European funding schemes, if you successfully apply with your innovative project to these schemes (such as BlueInvest or Horizon Europe, EIC Accelerator / previously known as Horizon 2020 / SME Instruments Phase 1 and Phase 2). I currently coach scale-ups in France, Belgium, Sweden, Denmark and Switzerland.

Key values

My key values are influenced by the urgency level of the Sustainable Development Goals (SDGs). My personal values include:

  • Tolerance and non judgment
  • Open Mind, Open Heart, Open Will
  • Passion and enthusiasm
  • Inclusiveness and fairness
  • Gender Equality and more generally mixity

Entrepreneurial experience

Founder & Director – Yves Zieba Raison Individuelle (founded in 2014 and registered in Geneva)

I created a company with a focus on delivering strategy consulting services and implementing open innovation methods.

I am a public speaker and I also provide training, coaching and mentoring on business models, value proposition, design thinking, effectuation, lean start up, open innovation, system thinking, organisation models and human resources.

I help my clients to find new ideas about their corporate strategy, select the best ideas for their new growth models. We clarify the role and action plan of their business strategy in sustainability. We help them design new ways of amplifying their impact with social media, digital marketing and social network analytics.

I have run a fair amount of workshops in different formats (one day for beginners, 3 days for covering all the fundammentals), in particular prospective workshop and strategic thinking workshop, for instance to help businesses invent their mobile business models, or to understand the power of open business models, I have also help with the articulation of cloud computing strategy, or the integration of digital transformation and agile transition in an overarching corporate strategy.

Corporate experience

I have worked for various companies, including:

– Reuters (sold to Thomson to become Thomson Reuters, the world leader in information), now Nasdaq, London Stock Exchange and Refinitiv). I worked 13 years in Global Sales and Customer Service, in multiple countries (France, Switzerland, UK, Morocco, Malta), in various roles at EMEA and Global level (Account Management, Sales Management, Sales Organisation, Business Process, Business Analysis, Business Operations, Sales Efficiency & Effectiveness, Finance, HR).


–  Elf (the largest French energy group who bought the german service station Minol, and then was sold to Total),


– Morpho Systems, (the French market leading biometrics automated fingerprint identification system), sold to the French Safran-Sagem group,


– Asta Medica, a pharmaceutical company, part of the german core specialty chemical conglomerate Degussa (now became Evonik Industries AG),


– Mannesmann-Kienzle (sold to Digital Equipment, then to Compaq, then to HP), as a project manager for exporting traceability products for trucks.

Strategy Consulting Experience

Arthur D. Little, as a strategy and business analyst consultant in Paris in 1995


I have also provided adhoc advisory on sales optimisation for large corporates with McKinsey.

Education / Professional Development

I have studied strategy, organisation and information systems at ESCP Business School, in the Master in Management Program (to find out more about its program, the wiki is full of useful information).

I am a delegate (« délégué à vie ») for the ESCP Business School alumni network in Switzerland (1100 active alumni). With my colleagues, we animate the network and organise high level events.

ESCP Business School Paris campus

I studied as well in the Advanced Strategic Management Program (Executive Education) with a special focus on Performance Management and Balanced Scorecard at IMD (International Institute for Management Developement).

This wiki provides some further information.


I studied Achieving Strategic Agility, Seize the upside of turbulences, with Professor Don Sull in an Executive Education Program at London Business School.


Open and Sustainable Innovation, Fab and Living Labs.

We co-created 10 labs in 2014, to foster open and sustainable innovation in the Greater Geneva Bern Area and in Western Switzerland (Geneva), for industries such as :

  • Arts, Fashion & Design,
  • Healthcare, e-health
  • IoT, IIoT
  • Fabrication & Manufacturing,
  • Robotics & Artificial Intelligence,
  • Gaming, Media and Graphic Design
  • Urbanism, PropTech and Architecture
  • Sustainable Development (SDGs)
  • Culture & Education
  • Business & Society

In 2020, the Energy Living Lab association was co-created in Valais Canton in Switzerland.

I am now a regular conference speaker, so called profit speaker. For instance, I delivered keynotes in Berlin, Paris, Bratislava, New York and Singapore on topics ranging from circular economy, IoT, Smart Water, business model, circular innovation, blue economy, market driven innovation or strategic agility.

A Swiss Foundation, named Genevita, was created in 2015, to foster personalised medecine. I serve as member.

Wines & cheese !

I can’t hide that I am an epicurian, I love good wines, great wines, and affordable wines.

French cheese
Swiss and Belgian chocolates

A sports fan !

I practice snowboard and yoga occasionally. I like gentle running with friends. The values of sport and the mindset of successful champions is an inspiration for the coaching I give to raise performance levels.

Social entrepreneurship, social innovation

We follow social entrepreneurship and social innovation topics, this has lead me to become a non executive director for a social incubator and a social innovation space in Geneva.

We remain active to change behaviours and save the planet ! (green agenda 21, renewable energy, ethics, carer and disability, diversity and inclusion).

Brands and trademarks

My registered brand names are agilenetup, hackyourstyle and syntezia.

You can find out more about what we do for you on each of our websites:

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