Archives de la catégorie ‘Business Ethics’

Dans cet article publié par Le Pôle Education, nous explorons plusieurs pistes qui permettent aux enfants et aux adolescents de se rendre compte du style de vie des entrepreneurs, de leurs contraintes, de leurs challenges, de leur réussite, et nous les emmenons dans les innovations d’usage et de processus, afin qu’ils se rendent compte de l’intérêt de ce qu’ils apprennent  à l’école, pour les métiers qu’ils devront inventer.


Alors oui, plutôt que de les laisser passifs devant leurs écrans, invitons les dans les tiers-lieux, emmenons les dans les fablabs, dans les living labs les plus proches de chez vous. C’est sans doute en partie dans ces espaces que s’inventent aujourd’hui, les métiers qui seront les leurs demain.



Une fois sur place, la diversité des projets et des compétences sur site, devrait les aider à éveiller leur curiosité suffisamment pour qu’ils souhaitent rapidement apprendre et développer leur propre projet de leur propre initiative, et retrouver le plaisir de réaliser quelque chose de concret, inventé, conçu et fabriqué de leurs propres mains.

Que ce soit pour les aider à s’orienter ou pour développer une de leur passion, cela va leur permettre de résoudre des problèmes, de travailler en équipe, de collaborer avec d’autres générations, et de « vivre la vie » des entrepreneurs proches d’eux.

Cela devrait les aider à prendre leur envol !!!



We are in the middle of the Entrepreneurship week in Geneva.

This year, it is called « Libérez vous idées » / Free up your ideas !

I have been invited to take part by the Association des étudiants en Sciences (AESc).

Being invited by the students themselves mean a lot to me, actually !


So, on Tuesday, from 12, I will animate an interactive workshop in Geneva. Together, we will dig into the differences:

  • between science and entrepreneurship,
  • between risk taking and over-confidence
  • between scientist mindset and entrepreneur mindset
  • between design thinking, effectuation and the other 100s of ideation methods.

We will have an open discussion about the different ways of evaluating your chances for business success when you come up with a new idea.

The interactive workshop will be taking place in Quai Ernest-Ansermet 30, 1205 Genève
SCIENCES III salle 1S059.

It should be good fun !

I hope we will exchange many good ideas.


There is no credit to be won, we will just talk about you, your ideas and your motivation to turn your ideas into successul businesses.

I will use some of my latest tricks to make the session as interactive as possible.

We will share knowledge about effectuation, design thinking, and getting stakeholders to commit for you and for your idea.

It is open to everyone, it is free, and no, you do not have to have completed 3 PhDs to attend. 🙂

As a teaser, I could not think about a better way than sharing with you, Sara Sarasvathy TEDx Talk video, who invented effectuation.

I hope to see you on Tuesday and get starting assessing your ideas’s desirability, viability and feasibility.



You might typically hear about business stamina during performance reviews, during team meetings with marketing and sales directors, when times get difficult, or when you are running behind your targets. Very few people actually know about the business stamina meaning and even less of us, know about ways to develop our business stamina ourselves.

« You don’t have enough business stamina ! »

Have you ever heard this comment ? Did you really understand what was meant ? How can you tell whether it is true ? What should you do differently ? Why suddenly a director finds it important ?. How can we make it an actionable feedback ? Does it have to do with sport, breathing or fitness ? Do you want to get better at it ? I do. So I made some research and here are my 5 tips for you.


Tip #1. Understand why « business stamina » is important ?

It is not written anywhere in your objectives, it is not mentioned in your recruitment interview, it is not said in « one to one » session with your manager, but in most companies, it is expected from you. Displaying stamina reassures everyone and it is widely assimilated as commitment, energy, efficiency, results, success, positive attitude… So stamina is good for you, it is good for your next performance review, for your career, for your next important customer meeting and for your next salary negotiation !

Are you fit enough ?



Tip #2. Start to practice now ! It takes time to be instantly successful !

« Instant Success takes a really long time, so work on your stamina !».

See this great inspirational video from LBS / PeerIndex to understand what we mean here to learn about the journey, the iterations, the use of machine learning technologies and the strategic pivots before reaching the point of what looks like an « instant success » (PeerIndex acquisition)


Tip #3. Learn how stamina supplements business acumen and entrepreneurial mindset

Stamina alone is not sufficient. It becomes powerful when combined with the entrepreneurship mindset and a strong business acumen (your ability to understand, analyse and comment a business situation, and convert it into an opportunity, even in turbulent times or in crisis situation).

The underlying competences on which you can work include progressive and visionary leadership, applying your knowledge and your judgment to a variety of industry, based on facts and data, driving the business forward through initiatives, and most importantly developing and using your social skills (listening, open questions, empathy, …) on every possible occasion.

Tip #4. Understand why meditation helps you be more productive

Have you ever wondered why so many entrepreneurs are super-keen on meditation, mindfulness and consciousness! They have understood why it can be useful for their personal and business success. Both are tightly interdependent.


Tip #5 – Don’t underestimate the importance of your voice in your perceived business stamina

Learn about the throat chakra, learn about Ayurveda. Go out and sing what you like, and join the theatre or improvisation club next door !


More info on Chakras

More info on Ayurveda

If you want to develop your business stamina further, get in touch !


Government officials, academics, corporates, NGOs, associations, journalists and students and consultants gathered to discuss about Corporate Social Responsibility. A consensus among participants quickly expressed that Geneva has the right ecosystem for CSR and for such an event on global ethics and social innovation. Among the key concepts discussed during the workshop:

  • what is genuine CSR, as opposed to “a lot of communication and little responsibility”.
  • how to be able to hit the triple bottom line.
  • Concepts of Shared Values
  • An emotional appeal to consuming
  • Hard facts about CSR, how to know them ? What is the true situation of companies ?
  • Has it become more difficult to “hide behind communication” and do “green washing” or “social washing” ?

Definition of CSR

It is always important to define CSR. Some students attending the workshop mentioned to us that many of their peers do not know what CSR means at all. There is still a lot of room for improvement to clarify the CSR concept. There is a lot of terminology issues, with English vocabulary being not understood. For instance, in countries like India, Latin America, the relationship between business ethics and CSR is not understood the same way.

CSR cannot be an anglosaxon push, it has to be local, from the roots movements to succeed.

Definitions worth looking at, include ISO 26000, the European Union definition, GRI G4 guidelines.

The panel suggests key points to put some structure and help the CSR understanding.

  1. CSR is a process.
  2. Treating stakeholders ethically and responsibly.
  3. CSR wider aim and longer term view is sustainability
  4. Integrity of the institution, i.e. the way profit is made, instead of “profit at any cost”

I- CSR : an historical perspective to explain the current situation

How to do business in a responsible way ? How to overcome greed ? are topics which have been very documented. It is not new. What we know about CSR today is built from hundreds yeards of work.

CSR actually is not a new topic. In Geneva for instance, Calvin said yes to economy but in a social and environmentally responsible way. This has continued with the development of capitalism, the anti apartheid movement.

Then we have seen the rise of CSR reporting with all sorts of reports. The priority became the reports. Deviation happened with corporates producing reports not reflecting the true picture of their companies.

II- CSR Nowadays

Enterprises realise that they cannot do CSR alone. We cannot ask one actor, one market players to do CSR if its competitors are not doing CSR as well. Everybody has to be a citizen, to create social value of work and compete in a fair way. In some cases, it means making less profit or less money.

Corporates, present at the panel, have explained to us, that when they do proper governance and good CSR, they “lose” some of their business to other companies who are less vigilant about CSR, their sourcing… This leads in turn to some form of short term competitive advantage to the least responsible companies. It is at least the way it is perceived.

There are certain difficulties to explain to sales departments for instance, who are losing customers or deals, that this is for the good of the company and that in the longer term it is good for the business. Sales individuals are very rarely incentivised properly to support the company’s overall CSR objectives.

This advocates a holistic approach, not at the enterprise level, but a wider lobbying effort at the industry level. It is not only a company which needs to become better at corporate responsibility, but the entire system that needs to change.

This is particularly true for SMEs. SMEs (up to 10000 employees) are special and have special needs in terms of CSR. That is the reason why special literature and White Papers exist for SMEs.

Examples of good CSR practices, mentioned during the workshop

Encouraging spontaneous movements:

Huge Climate Change March in New York


Safaricom in Africa







III- CSR future outlook

Should CSR be top down or a bottom up ?

Students participating in the workshop challenges the efficiency of top down approach. They consider that most students don’t know what it means when they finish faculty. It is a big problem. It is probably not taught properly.

CSR has to be endorsed by CEO and top management to have any chance of success.

That said, if CSR is only a top down approach, it fails miserably. It cannot be English only and it cannot be perceived as a top down approach.

Different shifts happen simultaneously

1- Rise of the reputation economy.

In certain business, we estimate that up to 60% of value is driven by reputation.

2- Difference in what attracts younger employees.

A shift with the new generation. Employees who are 20-30 years old today are less driven by money and profit and more driven by purpose and by the cause.

3- A shift in leadership with the rise of the holistic approach

Companies like Unilever or McKinsey exemplify this holistic approach.

More and more companies understand that doing good mean good business.

This changes the way supply chain is organised, what they do with profit, how they invest.

4- The rise of impact investing

Rockefeller divests from fossil fuel.

Google divests from companies denying climate change.

This represents opportunities for all of us to explore.


Yves Zieba, Pangloss, 0041795611054,

You can access our Corporate Responsibility blog here.