His profile in how own words:

As a short introduction, my professional passion is innovation and strategy, I am an entrepreneur and I like to have a strong impact for my clients.

My first company has been created in 2014 in order to provide diagnostic, skills and competences assessment, to deliver individual coaching sessions, to animate interactive workshops and to articulate recommendations and pragmatic action plans to help companies and organisations be more successful, efficient and effective.

In this blog I share information, insights and regular updates about my objectives (develop future skills, future impact ventures, build new platforms, new brands, new apps, design new services and focus on current development priorities).


My second company (Syntezia Sàrl) has been created in November 2022 in Geneva, with the ambition to continue with executive coaching, training for adults and animating workshops, and additionally with the clear mission to accelerate the ecological transition (decarbonisation, ESGTech, Tech4Good, EventTech, FoodTech, HealthTech, WaterTech) mostly in :


I became entrepreneur soon after having enjoyed working 13 fantastic years, i.e. 10 years for Reuters (1999-2009) and 3 years for Thomson Reuters (2009-2012) in Global Sales and Customer Service, in the Europe Middle East Africa region until 2006 and global roles between 2006 and 2012.

I joined Reuters as a young professionnal with a passion for multimedia content as part of their European Business Graduate Program.

The assessment center was organised in Frankfurt am Main, I have joined in April 1999 and I have been based in these office locations :

Paris, Geneva, London, Casablanca and Geneva again (it seems that the first rotation in Switzerland was attractive enough to come back and stay in the Suisse Romande Region for the last 25 years 😉 !!!).

My last corporate citizen position working for Thomson Reuters, has been Global Program Manager, Sales Efficiency.

That’s why I have been acting as Sales Angel for scale-ups and as Business Coach for a good amount of scale up companies with a strong sustainability impact, i.e. 10 for the EIC accelerator and some more as private clients. Since 2025, I am an evaluator of short proposals for the EIC accelerator.


Since 2012, Thomson Reuters has undergone a significant transformation, focusing on divesting non-core businesses, investing in new technologies, and expanding its presence in emerging markets.

Divestiture of non-core businesses:

Thomson Reuters has actively divested non-core businesses to streamline its operations and focus on its core financial data and information services. In 2012, the company sold its Healthcare division to Veritas Capital, and in 2016, it sold its Intellectual Property & Science business to Clarivate Analytics. These divestments generated substantial cash proceeds that were used to invest in growth initiatives.

Investment in new technologies:

Thomson Reuters has invested heavily in new technologies, particularly in the areas of data analytics, artificial intelligence, and cloud computing.

These investments have enabled the company to develop innovative products and services that cater to the evolving needs of its customers.

For instance, Thomson Reuters launched its Eikon platform, a comprehensive financial data and analytics solution, and acquired Refinitiv, a leading provider of financial data and infrastructure, now LSEG.

Expansion into Emerging Markets:

Thomson Reuters has also expanded its presence in emerging markets, particularly in Asia and the Middle East. The company has established new offices and partnerships in these regions to tap into the growing demand for financial data and information.

For example, Thomson Reuters formed a joint venture with China’s Xinhua Finance Information Services to provide financial data and news services in China.


Now, after leaving Thomson Reuters in 2012, my personal goal is to share my competences and my expertise gained by experience and to learn in the domain areas such as continuing education in leadership, negociation, corporate strategy, emerging digital ecosystem (AI, Blockchain, Sustainable IT, IOT, Wearables, Creative Commons, Data Analytics, Cloud and Edge Computing), IP and science, open innovation, artificial intelligence, human capital management (head hunting, hiring, onboarding, HRIS, employer branding, internal mobility, personal development plans, skills and competences assessment, full employee lifecycle, change management, upskilling, burnout prevention, newplacement, relocation, outplacement).


I particularly like to coach individuals facing conflicting priorities, individuals motivated to change their life and find the right pivot for their career. Most of the times, they create new ventures.

With trusted business partners, we have fun when we provide on site trainings, workshops.


We can also help with diagnostics, action plans or recommendations for helping your company be more sustainable and reduce CO2 emissions.


Clients call me to be a jury member, to prepare and animate a design thinking workshop, to deliver a masterclass about emerging ecosystems, or to help teams test and prototype their new ideas in real life conditions.


My dream is to enable the rise of a new generation of regen-actors and regenpreneurs to help them solve the major problems of our times (decarbonisation, air pollution, water pollution, soil pollution, biodiversity loss)

For that purpose, I like to use strategic agility, systems thinking, design thinking (Tim Brown, IDEO, Stanford D School) and simple rules to help them prioritise and simplify complex wicked problems and turn teams into actionable projects.


Syntezia Sàrl has been founded in Geneva in Switzerland, registered on November 9th, 2022 to build innovative concepts, to find smart project teams and to join forces with wider European and Swiss consortia to write winning project proposals to maximise decarbonisation, sustainability and ESG impact.

I also created and further develop AgileNetup and Hack Your Style as swiss and european brands.

You can access most of my work online on my linktr.ee profile and most of my innovation papers and scientific publications on ORCID, Research Gate , Google Scholar, Amazon KDP or SSRN.


Une réflexion sur “Strategy, Innovation and Sustainability Insights from Yves Zieba

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