I regularly post about :



  • new service designs
  • the role of corporate businesses in sustainable development goals
  • the future of work and the future skills
  • quality of life solutions
  • the emergence of collective intelligence
  • Creative commons and/or IP (Intellectual Property) strategies
  • the organisation of sustainable events , innovathon, branded podcasts and branded hackathons
  • the rise of the blue economy and blue growth business models

  • Futuristic digital technologies
  • Disruptions caused by AI and GenAI, i.e. latest artificial intelligence technologies (ChatGPT, Gemini, Grok, Breeze, Copilot, Llama, StableDiffusion and all others !)
  • AI regulations such as AI Act
  • Digital transformation for business
  • Emerging ecosystems : IoT, M2M, machine learning, data science, predictive maintenance, automation, robotics
  • VR, AR, Metaverse and Mixed reality.
  • the future of education, culture and creativity its disruption with MOOC, decentralised approach and edtech

  • Privacy by design, GDPR / RGPD / LPD
  • Strategic autonomy
  • BuyEuropeanAct and #MadeInEurope
  • Trust in cloud computing and edge computing
  • Cloud computing applications,
  • SaaS solutions
  • Cyber security, cyber attacks and ethical hacking

  • Living Lab Tools and Methods (Syntezia Sàrl is the Living Lab host)
  • Fablab Testing and Prototyping Capabilities (User acceptance testing, rapid prototyping, game design, wireframing)
  • Communication
  • Exploitation
  • Dissemination
  • Use cases creation

  • I animate and co-animate various interactive trainings and workshops, typically about :
  • Effectuation
  • Human Centered Design
  • Design Thinking (IDEO; Acumen; Stanford)
  • System Thinking as a method for solving wicked problems
  • Prospective and design fiction workshop
  • Accessibility, Universal Design and Assistive Technologies
  • Innovative, sustainable and open business models


  • Rapid prototyping (CAD) and user acceptance testing
  • Industry 5.0 and New Bauhaus
    • 2D design, laser cutting and engraving
    • 3D design, scan and printing (additive manufacturing, advanced manufacturing)


  • Creative and Culture Industries
  • Social Arts, Digital Arts and Street Arts used to raise awareness for environmental topics
  • Sports for Nature (Semi-finalist of ThinkSport project competition with Syntezia Sàrl)

Business coaching

I work with CEOs, C-Levels, VP, advisory boards and their teams, with scale-ups, SMEs, large corporates directly or with the mandate of public or private innovation funding schemes such as :

BlueInvest I, II and now III,
GreenAssist
Horizon Europe,
EIC Accelerator,
Eureka Network,
EIT Food Acceleration Network,
Digital Europe,
ERA-NET JPP SES,
Erasmus +
SOILL

2 Interreg Switzerland-France on sustainable development goals

I have coached innovative scale-ups and SMEs in Belgium, Denmark, France, Germany, Spain, Sweden and Switzerland, notably :

10 SMEs for EISMEA EIC Accelerator, 1 SME went on and won the Digital Europe Future Unicorn Award
1 SME for EUSIC Reimagine Fashion Diogo Challenge,
7 SMEs for BlueInvest (5 in France and 2 in Spain),
5 SMEs who received pre seed funding from Innosuisse Innovation Boosters to reduce CO2 emissions.

Working with these various innovation funding schemes has helped me develop my abilities to identify strong points in a team and to assess the project potential, as well as development areas.

I then assist CEOs, their teams and key individuals in closing their gaps vs market expectations or investors’ requirements.


Business coaching with ESGTech / Tech4Good and environmental impact in mind

 

I am influenced by the urgency level of the Sustainable Development Goals (SDGs) and the Horizon Europe cluster approach. What matters most in terms of values and action principles to me includes:

  • Tolerance and Non judgment
  • Open Mind, Open Heart, Open Will
  • Passion and Enthusiasm
  • Inclusiveness
  • Fairness and Just Transition
  • Gender Equality
  • Diversity, plurality, inclusion and mixity
  • Neutrality and Freedom from bias
  • Responsiveness
  • Co-creation, co-design and Co-development



Entrepreneur

Freelance – Yves Zieba Raison Individuelle (founded in 2014 and registered in Geneva). CEO (Associé gérant)Syntezia Sàrl (a limited company founded in November 2022 and registered in Geneva)

I focus on conceiving individualised coaching sessions, organising events or taking part as speaker or workshop animator and delivering innovation and strategic agility workshops, strategy projects and services and implementing collective intelligence toolkit, living labs tools and methods (nature based solutions, commodities and energy, climatetech, mobility as a service, biodiversity protection, digital transformation, ESG Tech, healthcare) and fablab and growth mindset. I am also practicing toolkits and methods with serious game, agile coaching, scrum, design thinking, system thinking, radical, sustainable, disruptive and open innovation methods.

Artificial Intelligence and Digital Transformation for Businesses
Yves Zieba


Digital Transformation for Businesses

As a public speaker, I provide various services to my clients, including classroom training, conferences, webinars, business coaching and mentoring services. I have specialised on negociation, sustainable business models, value proposition, design thinking, system thinking, effectuation, lean start up, open innovation, internationalisation, organisation models, blue growth and human capital.

I help my clients to find new ideas about their corporate strategy, select the best ideas for their new growth models.

Together we clarify the role and action plan of their business strategy in sustainability. We help them design new ways of amplifying their impact with social media, digital marketing and social network analytics.

We have run workshops in different formats (one day for beginners, 3 days for covering all the fundamentals), in particular prospective workshop and strategic thinking workshop, for instance to help businesses invent or reimagine their mobile business models, or to understand the power of open business models, I have also help with the articulation of cloud computing strategy, or the integration of digital transformation and agile transition in an overarching corporate strategy.

Une réflexion sur “Strategy, Innovation and Sustainability Insights from Yves Zieba

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